Jimmy, Jimmy, AND 		Wiyarni, Wiyarni.
" Pemodelan Strategis KPIs terhadap Kinerja Pemasaran Toko Online Shopee Berbasis PLS-SEM  (Strategic KPIs Modeling on Marketing Performance of Shopee Online Stores Using PLS-SEM)" <em>Akuntansi Bisnis &amp; Manajemen ( ABM )</em> [Online], Volume 33 Number 1 (9 March 2026)