@article{jabm, author = {Brahma Kurniawan}, title = { Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja}, journal = {Akuntansi Bisnis & Manajemen ( ABM )}, volume = {25}, number = {1}, year = {2018}, keywords = {}, abstract = {The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F = 86.482 and the value of Adjusted R Square of 0.721. Of these three variables, the location of the store is the dominant variable that affects customer satisfaction in shopping.}, issn = {2685-3965}, pages = {1--11}, doi = {10.35606/jabm.v25i1.343}, url = {https://journal.stie-mce.ac.id/index.php/jabm/article/view/343} }