ALSMADI, Sami.
The Power of Celebrity Endorsement in Brand Choice Behavior: An Empirical Study of Consumer Attitudes in Jordan.
Journal of Accounting, Business and Management (JABM), [S.l.], v. 13, n. 1, oct. 2006.
ISSN 2622-2167.
Available at: <https://journal.stie-mce.ac.id/index.php/jabminternational/article/view/301>. Date accessed: 20 apr. 2025.