THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE

  • handry sudiartha athar Postgraduate degree, Mataram University

Abstract

The purpose of this study was to determine the effect of strategic relationships on business value in the dry tobacco leaf industry in West Nusa Tenggara, Indonesia. This study takes an economic approach, especially management sciences with a focus on strategic management. This research is descriptive and verification. Data collection techniques used were questionnaires and observations. The results showed that strategic relationships have a positive and significant effect on business value. This means that the better the application of strategic relationships, the better the business value of the dry tobacco leaf industry in West Nusa Tenggara, Indonesia.

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Published
2022-11-27
How to Cite
ATHAR, handry sudiartha. THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE. Journal of Accounting, Business and Management (JABM), [S.l.], v. 29, n. 2, p. 43-53, nov. 2022. ISSN 2622-2167. Available at: <http://journal.stie-mce.ac.id/index.php/jabminternational/article/view/580>. Date accessed: 05 feb. 2023. doi: https://doi.org/10.31966/jabminternational.v29i2.580.
Section
Articles