THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE
Abstract
The purpose of this study was to determine the effect of strategic relationships on business value in the dry tobacco leaf industry in West Nusa Tenggara, Indonesia. This study takes an economic approach, especially management sciences with a focus on strategic management. This research is descriptive and verification. Data collection techniques used were questionnaires and observations. The results showed that strategic relationships have a positive and significant effect on business value. This means that the better the application of strategic relationships, the better the business value of the dry tobacco leaf industry in West Nusa Tenggara, Indonesia.
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References
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Arthur dan Toro. 2006. Nilai dalam Dunia Bisnis Modern. Jakarta: Pradnya Paramitha.
Burt, Alexander, 2003, Distribution Relationship for Multinational Companies. New York: McMillan Co.
Craven W David and Piercy F. Nigel, 2009, Strategic Marketing, Singapore: McGraw-Hill International Edition.
Crow, John. 2002. Colaboration Strategy to Initiate New Business. London, John-Willwy and Sons.
Dussauge, Pierre dan Bernard Garrette. 2008. “Anticipating the Evolutions and Putcomes of Strategic Alliances Between Rival Firms”, International Studies Management & Organization, Vol. 27, No. 4, Winter, hlm. 104-126.
Efraim, 2008 Decision support systems and Expert System”, fourth edition, Prentice Hall International Edition,USA.
Erman Rajagukguk. 2000. Hukum Perlindungan Konsumen, Cetakan I, Bandung: CV. Mandar Maju.
Ghozali, Imam, 2006. Aplikasi Analisis Multivariate dengan Program SPSS, Edisi Ketiga, Badan Penerbit Universitas Diponegoro, Semarang.
Halil, M.R, 2003 Manajemen Perilaku Organisasi: Pendayagunaan Sumber Daya Manusia . Jakarta:Erlangga.
Heide, J.B, 2004, “Interorganizational Governance in Marketing Channels.” Journal of Marketing, Vol. 58, pp. 71-85.
Ravi, K. dan Robinson, M. 2001, E–Business 2.0 Roadmap For Success. Addison – Wesley , USA.
Karemer, et. al, 2004. A History of the Modern World: To 1815. 9th ed. New York: Knopf
Kotler, Philip dan Keller, Kevin Lane. 2009. Marketing Management. New Jersey: Pearson Education International.
Kuswanto, 2009, “Roadmap Pengolahan Tembakau Virginia” Universitas Mataram. Mataram.
Maruyama, 2008 Basic Structural Equation Modeling. (London: Sage Publications).
Mockler, 2001, The Management Control Process. Prentice Hall. New Jersey.
Pearce II, John A. dan Robinson Richard B.Jr. (2008). Manajemen Strategis 10. Salemba Empat, Jakarta.
Porter, Michael E. 2005. Competitive Strategy: Techniques for Analizing Induustrial and Competitors. The Free Press, A Devision of Macmillan, Inc., New York.
Reksohardiprodjo, 2003. Manajemen Strategi. BPFE, Yogyakarta
Saxton, Todd. 2007. “The Effects of Partner and Relationship Characteristic on Alliance Outcomes”, Academy of Management Journal, Vol.40, No.2, hlm. 443-461.
Serinata, 2008, “Dialog Petani dan Nelayan Se-NTB”. www.Global.FM.Lombok.
Simatupang, Anwar dan Sridharam. 2008. Kolaborasi Bisnis: Merugikan atau Menguntungkan. Jakarta, Pradnya Paramita.
Stanley, Brown W, 2000, Customer Relationship Management, John Wiley and Sons, Canada, Ltd. Singapore.
Valeriana, 2007, Karakteristik Petani Miskin Berlahan Sempit dan Analisa Usahatani Tembakau pada Lahan Tadah Hujan Working Paper No. 24. Balitbang Deptan. Jakarta.
Wahyuni, Sari, Pervez N Ghauri, and Theo J.B.M Postma. 2003. “An investigation into factors influencing international strategic alliance process,” Gadjah Mada International Journal of Bussiness, Vol. 5, No.3, pp.273-299.
Published
2022-11-27
How to Cite
ATHAR, handry sudiartha.
THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE.
Journal of Accounting, Business and Management (JABM), [S.l.], v. 29, n. 2, p. 43-53, nov. 2022.
ISSN 2622-2167.
Available at: <https://journal.stie-mce.ac.id/index.php/jabminternational/article/view/580>. Date accessed: 16 nov. 2024.
doi: https://doi.org/10.31966/jabminternational.v29i2.580.
Section
Articles
