JIMMY, Jimmy; 						WIYARNI, Wiyarni.
 Pemodelan Strategis KPIs terhadap Kinerja Pemasaran Toko Online Shopee Berbasis PLS-SEM  (Strategic KPIs Modeling on Marketing Performance of Shopee Online Stores Using PLS-SEM).
<strong>Akuntansi Bisnis &amp; Manajemen ( ABM )</strong>, [S.l.], v. 33, n. 1, p. 94-110, mar. 2026.
ISSN 2685-3965.
Available at: &lt;<a href="https://journal.stie-mce.ac.id/index.php/jabm/article/view/1652" target="_new">https://journal.stie-mce.ac.id/index.php/jabm/article/view/1652</a>&gt;. Date accessed: 10 mar. 2026.
doi: <a href="https://doi.org/10.35606/jabm.v33i1.1652">https://doi.org/10.35606/jabm.v33i1.1652</a>.